Licensing Flash Games – 5 Tips For Licensing Flash Games

Flash video games have grow to be massively in style in recent times, not solely with video games portals, however as advertising and marketing instruments for non-games corporations. Having your individual branded sport in your web site to advertise your model or product not solely attracts new guests and will increase your model consciousness, it will get your guests selling your website by way of phrase of mouth. Throw social media websites corresponding to Twitter or Fb into the combination and the excitement you possibly can create from having your individual sport can have an enormous affect in your net visitors.

There are usually 3 routes you possibly can take to having your individual sport. Firstly you possibly can develop it in home, however that’s pricey and time consuming. Your or one in all your employees not solely need to be taught Flash, but additionally sport growth ideas. Secondly you might rent a video games developer, however as with all specialist expertise that comes with a specialist price ticket. Lastly you possibly can license an present sport, add your individual brand and hyperlinks (and perhaps have a developer reskin it for you with new graphics).

The licensing route is turning into increasingly more in style as increasingly more video games grow to be out there to license. Nonetheless, to keep away from the pitfalls of shopping for an unsuitable sport, or personal which shall be pricey to rebrand, listed below are my 5 high suggestions for selecting a Flash sport license.

Good playability

Video games must be enjoyable – plain and easy. A sport might have probably the most spectacular graphics on this planet, with an intricate storyline, and very good music, but when it is not enjoyable to play your guests will shortly get bored. Usually it is the best of video games that are probably the most playable and addictive, simply consider the classics like Tetris or Pacman. How do you inform if a sport is enjoyable? Easy, you play it! In the event you’re not a lot of a gamer ask somebody who’s, and inside a couple of minutes you will know if the sport is nice!

Good graphics

Good graphics do not need to be masterpieces of artwork. Once more, similar to gameplay one of the best graphics are sometimes easy, however they give the impression of being clear and do the job correctly. Have a look at the sport, does it look interesting? Is the interface nicely laid out? Does the whole lot appear to be it must be there?

Straightforward to model

If a sport wasn’t initially designed to be licensed then it could be troublesome to rebrand. Until you are skilled with Flash, or have entry to an skilled Flash developer then it is best to license video games that have been developed with licensing in thoughts, relatively than merely approaching the developer of a sport you want. It’s going to in all probability trigger you a lot much less trouble.

Nicely commented

Video games could be sophisticated applications. Even an skilled developer will take a while to learn and perceive one other programmer’s code, however that course of could be made a lot sooner and simpler if the code is commented. Video games that are designed for licensing and rebranding will usually be nicely commented, as they have been developed with the thought of rebranding in thoughts. Video games which have been developed just for distribution to video games portals typically will not be nicely commented to save lots of time.

Tutorials or docs

That is particularly necessary if you wish to rebrand the sport your self, relatively than rent a Flash developer. If the sport include rebranding documentation corresponding to a PDF guide, or perhaps even video tutorials, that may make the entire technique of including your hyperlinks and logos, and probably reskinning the graphics lots sooner and simpler.

There isn’t any doubt that the usage of Flash video games as advertising and marketing instruments is on the rise. As soon as solely accessible to large companies with in-house growth groups, viral Flash video games at the moment are out there to anybody by way of licensing. Do not wait to be pipped to the publish by your competitors, and add a branded sport to your website as we speak!

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